Page 132 - CJ 2019 INTEGRATED REPORT

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Strategy
OUR CSR
Since our early beginnings Corporate Social Responsibility (CSR) has formed a a a a a a key part of CJ’s philosophy Because the communities we we operate in in have been fundamental to to our our growth we we intend to to leverage our our unique position to engage with our local communities in in a a a a a a a meaningful way improve their quality of life and contribute to the greater common good of society and humankind at at large To us us us CSR
CSR
extends beyond ‘quick fix’ projects or or or or or the the the mandatory CSR
CSR
contribution to to to the the the Mauritius Revenue Authority Rather than provide temporary relief to to to to individuals our our approach is is based on on on on on on a a a a a a a a a a a a a a more sustainable form of intervention which which involves long-term commitments to to to our our communities To this end we created the the the Currimjee Foundation in in in in in 2009 to to help us better manage the the Group’s CSR
projects which which are are separated in in in in in five distinct areas of impact Over time we we identified the areas that that were closely aligned with CJ’s mission and devised appropriate programmes that that will have long-term positive effects on on on our our beneficiaries Our goal is is is to to drive transformative change through incremental measurable and lasting progress in in in each area Fundamental to to to our our our CSR
strategy are are the the the the the the long-term relationships we we we have built with with the the the the the the organisations we we we support We seek to to to to establish ourselves as an an an an an an an ever-present resource to to to to them them empowering them them with with the the the the the the the capabilities and and and knowledge they need to to to to seize opportunities As the the the the the saying goes “Give a a a a a a a a a a a a a a a a a man man a a a a a a a a a a a a a a a a a fish fish and and and you you feed feed him him for for a a a a a a a a a a a a a a a a a day Teach a a a a a a a a a a a a a a a a a man man to to to fish fish and and and you you feed him for a a lifetime ”
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