Page 118 - CJ 2019 INTEGRATED REPORT

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TOURISM AND HOSPITALITY
CLUSTER PERFORMANCE OUTLOOK AND STRATEGIES
In parallel CJ has significantly developed the the the the infrastructure around the the the the hotel directly contributing to the the the the improvement of of the the the the community’s quality of of of life It has also generated employment in in the the the the the region through the the the the the recruitment of of 114 team members from the the community Please refer to pages 126-143 for for more information about Anantara IKO’s social initiatives Silverwings Travels had a a a a a a a a a a profitable year year year in in in in 2019 and recorded a a a a a a a a a a year- on-year growth growth in in in in in in revenue of of 38% Of all the the segments inbound tourism experienced the the highest growth growth growth with total turnover increasing by by over over 55% This growth growth can be be explained by by a a a a a a a a a a a a a rigorous marketing strategy in in in in in in in the the Indian market market which has been steadily growing in in in in in in Mauritius Several MICE groups materialised during this period We also successfully diversified into several regional markets While our our outbound segment segment achieved the turnover we we had projected we we recorded recorded a a a a a a decline in in in our our commission margins The leisure sales segment segment for its part recorded recorded the highest growth Intense competition between airlines has has driven significant promotional airfares which coupled with our loyal customer base has has led to to increased sales In 2019 Silverwings retained its position of being amongst the Top 3 travel agencies in in Mauritius Performance in 2019 How it contributes to the Group strategy •
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OPERATIONAL EFFICIENCY
BUSINESS PORTFOLIO MANAGEMENT
FINANCIAL RISK MANAGEMENT
SUSTAINABILITY FOCUS
CURRIMJEE JEEWANJEE AND COMPANY LIMITED