Page 119 - CJ 2019 INTEGRATED REPORT

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OUTLOOK AND PRIORITIES IN 2020
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The recent outbreak of Covid-19 is presenting a a a a a huge threat to Mauritius on on several fronts:
– Mauritius’ tourism industry has been navigating troubled waters before Covid-19 with international
air arrivals stagnating hotel groups recording lower occupancy rates and and stiff competition from other island nations in in in in in in the the Indian Indian Ocean that offer a a a a a a a a a a a a a a a a a a a a a a a a a a a similar experience to Mauritius While Sri Lanka Maldives and and and and Seychelles recorded double digit growth from from its its main European markets markets and and and and an an an an an an an an an an increase in in in in in in Indian Indian and and and and and Chinese tourist tourist arrivals in in in in in in in 2019 Mauritius saw fewer tourists from from from all its its key markets markets markets - Arrivals from from emerging markets markets like India and and and China also declined by 20% and and and 11% respectively a a a a a a a a a a a a a a a trend we expect to worsen in in 2020
– This global health emergency is is is creating devastating ripple effects on Hospitality Hospitality and and several other other Hospitality-linked industries including airline companies cruise ships MICE markets hotels and and and other other travel travel trades As a a a a a a a a a a a a a a a a long haul destination Mauritius is is highly dependent on on on on on on air air connectivity and and will
be be severely impacted by the the the the growing number of travel travel restrictions following Covid-19 In addition the the the the cruise cruise ship industry is is is reeling with several cruise cruise lines halting their operations for the the the the immediate future •
With the the the closure of of of our international
borders to contain the the the spread of of of the the the virus locally Anantara IKO Mauritius Resort & Villas was closed on on on on on on 22 March 2020
2020
after only 7
months of of of of operations It is expected to to reopen reopen by 1 September 2020
2020
(subject to to the the reopening of of of travel) following following new stringent health and and hygiene standards Our immediate priority following following closure was was the the the the safety of of of our our our remaining guests until their departure as as as as as well as as as as as the the the protection of of our our our team members and and our our our assets This was was successfully achieved •
CJ Hospitality’s ability to to recover following the the the issues linked to to the the the virus virus is is is fundamental Following our island’s track record in in in in in in in in in in successfully containing the the the the virus virus travellers might reconsider safer destinations like Mauritius We We are determined to to view this as a a a a a a a a a a a a a a a a catalyst for change by focusing on on on on on further improving our product positioning while enhancing the the the the customer experience We We have proactively refocused the the the the hotel’s short-term marketing strategy to to match new market market market realities in in in in in in in conjunction with the the the the phased reopening of the destination for for our our main source markets Moving forward we intend to to work closely with local authorities and other stakeholders in in in in in in in in the the the the industry to to promote our destination along the following key areas:
– Ensure the the price competitiveness of the the destination – Monitor market trends and reduce seasonal fluctuations in in arrivals to to promote Mauritius as as an an all-year- round destination – Accelerate market market diversification and consolidate the European market market as as far as as possible
– Regulate the the informal accommodation sector especially the the rise of Airbnb
– Product development and and improvement with a a a focus on on responsible tourism and and wellness
– Service improvement at all levels of the supply chain distribution network
– Enhance the visibility of Mauritius as as a a a a a a a a a a leading world-class sustainable island destination – Increase efforts to upgrade the island’s general environment
– Be at at the forefront of technology and innovation (e g g g g g g g room management system online booking e-marketing high-speed connectivity guest services etc)
– Adopt appropriate measures and and hotel protocols to to counteract the the effect of of the the outbreak of of Covid-19 while safeguarding our guests and and team members •
We are focused on on on on on on completing the the construction of of our 8 luxury villas villas by October 2020
Future phases subject to to market conditions post Covid-19 will
will
include the the the development of of additional high-end villas villas apartments serviced land a a a a a a a a a a a a a a a a a a beach club club club and and and a a a a a a a a a a a a a a a a a a sports sports club club club under the the PDS scheme The sports sports club club club will
will
be be be designed with increased emphasis on on on health fitness nutrition and and and and and wellness
(i e e e e e e e e e e e e e e e e e e e e e e e e e e e e e balanced living: a a a a a a a a a a a a a a a a a a a a a a combination of of of of physical mental and and and and social wellbeing to reinvigorate the the the body and and and and mind) We are in in in in in in in in in in in the the the process of of of of finalising the the the right mix of of of of projects and and and value engineering components for for future phases of of of of development prior to making an an application for a a a a a a a a a second PDS certificate •
Over the the next few years we aim to increase Anantara IKO Mauritius Resort & Villas’ capacity while creating economies of scale and and in in in in due course look at at expanding our our operations in in in in the the region •
Though it it it is is is premature to assess the the consequences of Covid-19 at at this this stage the the Hospitality industry has shown resilience and will
hopefully bounce back back from this this big setback INTEGRATED REPORT 2019