Page 103 - CJ 2019 INTEGRATED REPORT

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OUTLOOK AND PRIORITIES IN 2020
• The challenges and and opportunities brought by 2019
have shaped the the priorities of 2020
Following a a a a a a a a a a year focused on on on on new new services services and and and innovations we will concentrate our our efforts on on on on enhancing the the the customer experience while striving to to to achieve our our sales targets After the the the the launch of of new new products and and services services the the the the next step is is is to to to ensure their adoption by a a a a a a a a a a a a a a a maximum number of of of consumers This begins with continuously educating users on on on on on on on the the features and value of of our products We aim to to achieve this through a a a a a a a a a a a a a a a a more comprehensive communication strategy
which includes a a a a a a a a a a a a a stronger presence on on on on social media channels • After successfully bringing Netflix Netflix to to Mauritian viewers we we are seeking out collaborations with other global partners in in in in in pursuit of our content aggregation strategy
We have made Netflix Netflix accessible to to to PLAY subscribers subscribers through the 4K-Ultra HD decoder supported by Airbox opening access access to to to some 20 000 subscribers subscribers which represents 18% of of of our our our our overall customer base In our our our our quest of of of ever enriching our our our our content we are further expanding the the Bollywood Replay catalogue and and integrating Disney+ in in in in in in in in in our our our our our offers as as from October 2020
our our goal being to to eventually offer offer every streaming service in in in in in in in in one single place • Employee engagement engagement is at at the the the core of of our our our priorities and and in in 2020
we will will reinforce our our our employee engagement-driven actions that will will support the the the development of of our our our people and and the the the whole organisation • We are are working closely with RBL Group consulting services to to to strengthen our our operations by rethinking and and capitalising on on on on the the customer and and stakeholder perspectives that are are more significant to to to to our our our business Our increased cross-industry collaboration with with Emtel also invariably requires our our our teams to to to acquire
new skillsets Through formal mobility training our our our employees will be equipped with with the the the the right skills skills and resources to to seamlessly transition from one company to to the the the the other helping the the the the TMIT cluster realise its its ambition of fostering more synergies between its activities • The The outlook for 2020
is is is optimistic Our success will depend on on the following factors:
- - ‘The Customer’ - - improving customer customer customer relationship management and customer customer customer satisfaction through an an an improved customer customer experience - Our ability to to communicate and and and sell new new products/services by differentiating ourselves from the the the competition and and and using the the the attractiveness of the the the new new 4K Ultra HD decoder and and and nonlinear content - Pursuing our digitisation projects that will contribute to to an an an an enhanced customer experience • Nevertheless 2020
will will bring its share of of challenges in in in in terms of of cost cost management particularly given the the increasing content costs costs We will will rely on on on product and and and service development and and and improvement to to allow us to to contain the the the costs costs and and maintain the the the financial health of the the the company • As the the the the world faces the the the the Covid-19 pandemic MC Vision has been on on on on on the the the the forefront of the the the the crisis and and undertook adequate courageous strategic decisions through a a a a a a a a a a a a a a a a a a focused upstream preparation For instance we ensured continuity of our our our services from the very onset established a a a a a a a a a a a a a a a a a a a a virtual Contact Centre to to to maintain prompt customer service service and made all channels accessible to to our our subscribers We are are fully aware that the the aftermath of Covid-19 will have a a a a a a a a a a a a a a a a a a a a a a a heavy impact impact on our our business as uncertainty looms over many many sectors This can lead to to less disposable income for many many directly impacting the the entertainment business In response we are working on on making our product offering more attractive to to to to adapt to the new normal INTEGRATED REPORT 2019